On autumn of 1989 Maison Martin Margiela made fashion history by debuting its first collection at a children’s playground. This audacious decision not only defied conventional fashion show norms but also marked a pivotal moment for renowned designer Raf Simons, who attended the show. The event’s unique setting, unconventional show invites, and the involvement of children in the front row and even on the runway left an indelible mark on the fashion industry, inspiring a new era of creativity and innovation.
Breaking the Mold:
In 1989, Maison Martin Margiela shattered expectations by choosing a children’s playground as the venue for their show. This deliberate departure from the traditional runway setting aimed to challenge the boundaries of fashion and provoke contemplation about the relationship between clothing and its environment. The playground setting symbolized a return to innocence, playfulness, and freedom, providing a stark contrast to the often rigid and serious nature of the fashion industry.
Unconventional Show Invites:
In a further departure from convention, Maison Martin Margiela sent out show invites that resembled children’s coloring books. These interactive invitations encouraged recipients to unleash their creativity by coloring in the outlines of garments from the collection. This innovative approach not only engaged the invitees but also set the tone for the show’s unconventional and imaginative atmosphere.
Children in the Front Row and on the Runway:
At the 1989 show, Maison Martin Margiela made a bold statement by giving children the coveted front-row seats. This decision challenged the hierarchy of the fashion world, emphasizing the brand’s commitment to inclusivity and breaking down barriers. Moreover, during the show, some children were invited to join the models on the runway, adding an element of spontaneity and playfulness to the event. In a memorable moment, one child even perched on the shoulder of a model, creating a visually striking and unexpected tableau.
Press Reaction:
The press hailed Maison Martin Margiela’s 1989 show as a groundbreaking moment in fashion. Critics praised the brand’s audacity in choosing a children’s playground as the venue, with Vogue describing it as “a whimsical and thought-provoking spectacle that challenged the industry’s norms.” The involvement of children in the show was seen as a refreshing departure from the exclusivity of fashion, with The New York Times noting that it “brought a sense of joy and inclusivity to the runway.” The standout garments, such as the deconstructed trench coat and sculptural dress, were lauded for their innovation and ability to blur the lines between fashion and art.
The Turning Point:
Raf Simons’ presence at the 1989 show on was a transformative moment in his career. Witnessing Maison Martin Margiela’s unconventional approach to fashion ignited Simons’ passion for pushing boundaries and challenging the status quo. Inspired by the brand’s audacity, Simons went on to establish his eponymous label and later became the creative director of renowned fashion houses such as Jil Sander and Dior, leaving an indelible mark on the industry.
Conclusion:
On 1989, Maison Martin Margiela’s groundbreaking show at a children’s playground revolutionized the fashion world. The 1989 collection presentation defied expectations, with children occupying the front row and even joining the models on the runway. The standout garments showcased during the event exemplified Maison Martin Margiela’s commitment to innovation and creativity. This transformative show not only inspired a new wave of fashion designers but also challenged the industry’s norms, paving the way for a more inclusive and imaginative future.
Round One Magazine 